Fernet Branca's Sonic Logo, the core of its new sound identity, combines elements of its strategy and differential positioning translated into music and sounds that represent Branca's brand character.

The objective of this development is to capitalize on the sound dimension of every communication of the brand, generating recognition, recall and brand attention.

Fernet Branca's unique sound features a powerful rhythmic cell that conveys leadership and security. This rhythmic cell is executed by drums, symbol of the traditional heritage and reinforced by a rock drum kit, bringing internationality and making a parallelism with the global reach of the product.

Fernet Branca's signature sound was built on the sound of the wind, representing the eagle's sense of dominance in flight and closes with an strong eagle call sound as a statement of power.