This global brand had a problem in Mexico: a competitor stole their colors, their font and obviously some of their clients. So they reached to us to amp up the brand’s sound and become an unmistakeable brand once again.
Together, we created a melody that truly represents the brand’s core values: fun, independence, everyday rush. There was also a need to represent whim, especially those things you do just because you wanna. That’s why the brand melody sounds like a whimsical person making fun of everybody — you know, just for the heck of it.
Ritz’s melody can be heard in its sonic logo, but it’s also a brand sound asset that can be adapted to different genres and emotional tones. Here you can hear the song playing during the brand’s relaunching commercial.